Understanding Your Audience
When creating your marketing messages it is important to know your audience – what they’re likes and interests are and even what they’ve purchased in
Blog
Year: 2012
The Future of Print
Personalized Marketing offers increased response rates and return on investments. To successfully implement personalized marketing tactics you must first have a database. But, a
The Value of Personalized URLs
Direct mail allows your brand’s message to be delivered directly into the hands of your target audience. Through database management and variable data printing, direct
The Value of Your Content
All week we have discussed the value of including multiple media in your marketing mix in order to not only increase your frequency, but also
Print and Digital Work Together
There are multiple ways people communicate with one another — telephone, mail, email and even social media. But, according to a Power of Print Custom
The Value of Personalized Cross Media Marketing
Personalization allows you to communicate with your audience to build stronger relationships between your brand and its core audience. By building and maintaining relationships you’ll
Creating a Seamless Customer Experience
According to a Digital Printing Hot Spot article “Small Businesses Believe in Cross Media Marketing” 76 percent of small business owners feel that the ideal
Cross Media Marketing
Cross media marketing increases both the frequency and the reach of a brand’s message by using multiple forms of communication to reach a target audience
Why Print Will Thrive in 2013
Everyday it seems like there is some new form of digital communication; the new iPad, iPhone or tablet make splashes all over the news media,
Get the Facts: Print is Powerful
Print is tangible, it is influential, it’s portable and print increases your return on investments. Print has the ability to engage the recipient. Unlike digital media,
