Nielsen Study Results Regarding Print Marketing
A recent Nielsen Study set out with the objective to discover the merits of print communications versus digital media. The overall result? Consumers from the
A recent Nielsen Study set out with the objective to discover the merits of print communications versus digital media. The overall result? Consumers from the
Thanks to David from Hygrade Business Group, for sharing with us some of the great promotions that the United States Postal Service is currently, or
Print and digital media, when combined together to create a cross media marketing campaign can offer extremely high consumer response rates because of the increase
Chuck Leavell is the lead pianist for the Rolling Stones and the Allman Brothers, but he’s also an environmentalist and a tree farmer. In a
QR codes, or Quick Response codes, enable a consumer to easily transfer from a brand’s printed message to its digital message. By simply scanning the
Printing Industries of America, Two-Sides and other leaders in the printing industry have taken a stand against Google’s “Paperless 2013″ Marketing campaign that is based
There are a lot of ways to communicate with an audience — whether you’re explaining your message through email, social media, or print, it’s important
In the past, we have discussed the value of print. From it’s ability to cut through the digital mess of branded messages to it’s increase
A Caslon Study showed that a campaign can see, on average, a 14 percent higher return on investments when it includes personalized message. Whether you
Marketers are continuously trying to find ways to break through the clutter of messages that our target audience receives everyday. A new statistic shows that
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