The Benefits of Direct Mail & Interactive Print
One of the benefits of direct mail marketing is in its ability to pinpoint a specific segment of your target audience. To do this properly,
One of the benefits of direct mail marketing is in its ability to pinpoint a specific segment of your target audience. To do this properly,
According to 94 percent of the Marketing Directors surveyed in a Pardot study, “Personalized marketing is important.” These marketers believe that personalization is critical to
Email addresses your consumer almost instantaneously and there is a relatively low cost associated with email marketing — but if your email is never opened
Direct mail’s response rate has increased to 4.4 percent over the past few years and it’s read rate has been on a steady increase for
Direct mail messages have been statistically shown to leave a more lasting impression on a consumer’s brain compared to other forms of marketing such as
When creating your marketing messages it is important to know your audience – what they’re likes and interests are and even what they’ve purchased in
A consumer’s attention is highly divided — with the average person being exposed to over 3,000 branded messages a day. To gain your target audience’s
Yesterday, we confirmed that QR codes have a strong influence in the B2B marketplace and can help your brand’s message engage your target audience. Today,
QR codes help to bridge the gap between a printed message and a brand’s digital communication, but is there a place for QR codes in
There has been no ‘magic’ number set by marketing researchers for how many times a consumer needs to be touched by your message before they
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