What Do Your Customers Expect from Your Brand?
Customers are constantly receiving messages from different brands and companies — some they have relationships with and some are vying to get them in the
Customers are constantly receiving messages from different brands and companies — some they have relationships with and some are vying to get them in the
More and more, as humans, we are seeing the absolute need to be more environmentally conscious both individually and as a collective society. On an
Print marketing is a powerful tool to use when communicating with your target audience. In the past there have been myths that print is going
QR Codes can be used for many different reasons — whether you’re using them to gain new customers, keep existing customers or you’re simply trying
Personalized marketing takes a little more time and effort for the marketing department to create and send out to your brand’s database — so, is
Personalized communication remains one of the most important ingredients in a cross media marketing mix. By targeting a precise group of people with an individualized message
Yesterday, we discussed the value of direct mail in your marketing mix. Today, we’re going to continue to share statistics regarding the power of direct
A 2013 Print in the Mix study surveyed over 1,200 adults in a Direct Marketing Association study conducted by Fast MAP. The study set out
In the past we have discussed the importance of including relevant, valuable information on your direct mail piece for your consumers; because at the core
To predict how your consumers are going to behave is beneficial because it allows you to reach out to them with the right message at
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