To grow your sales, you must first nurture, manage and develop your consumer relationships.  Understanding your audience is key to offering them something they would

Personalized marketing is powerful.  Sixty-one percent of people feel more positively regarding a brand, when they’re communicated with via personalized messages — whether that message

QR codes provide an additional value for your consumers, but if your content is not what they’re interested in, no matter where you place your

Throughout the week we have discussed database marketing.  For your Friday we’re going to share with you the history of just how database marketing began.

Reaching your target audience with individualized and precise messages helps to increase your campaign’s response rates and reduces the number of messages needed to ensure

Being able to predict what type of products and services your target audience is interested in and when they are more likely to buy is

The average direct mail piece is skimmed or read by 80 percent of recipients and 73 percent of households prefer to receive product offers and

Whether you’re trying to engage your reader using print or digital messages, there are three easy steps you should use in order to engage and

We discuss the power of personalized marketing frequently here at Dispatch5.o — how it can reduce overall marketing costs, increase response rates and create better

A recent article from Business2Community.com, “5 Keys for Creating a Call-to-Action that Boosts B2C Conversion Rates” had valuable information that we’d like share and pass