Print Drives America
Pass the Word: Print Drives America Printing is far bigger and much more influential than many people give it credit for. It’s time to correct
Pass the Word: Print Drives America Printing is far bigger and much more influential than many people give it credit for. It’s time to correct
The zombie “a-print-calypse” has loomed over our industry for quite some time now. We hear it almost every day … “Print is dead.” “We are
According to a DMA study, online purchases are heavily influenced by offline material. In fact, 33 percent of online purchases are a direct result of a direct
Multiple articles and studies are showing that the marketing trends for 2014 will revolve around databases, your content and Location-based marketing tactics. As we move
Direct mail, email, social media — any form of communication can be en effective and powerful way to communicate with your audience. But, if your
Before sending out or even creating your next direct mail campaign, take the time to get to know your audience. Understand their likes and interests
Print is an increasingly powerful form of communication between you and your target audience — between it’s ability to break through the digital clutter and
Yesterday, we shared the DMA’s release of the new 2014 USPS promotions. Today, we are going to share with you the second half of what
With 2013 coming to an end, we reminisce on the year and look forward to the new year. This year the USPS is really looking
Creating a personalized direct mail campaign is not simply adding a name at the top of a generic message. True, and powerful, personalization is creating
Serving graphic communications firms in New York State, New Jersey, Pennsylvania, and Delaware, Print & Graphic Communications Association is committed to member success and promoting the value of the graphic communications industry to the United States economy.
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