Would you trust someone who says, “Trust me!”? Then how do you prove to a prospective customer that you are trustworthy? You’ll need to know before your next sales new business call, so you’d better show up to the November Short Attention Span Webinar and get some quick ideas on the subject from two solidly trustworthy presenters. Well, one anyway.

Short Attention Span Webinars are for members of Print & Graphic Communications Association only and will be held on the second Thursday of every month. Visit printcommunications.org and log in to the Member Resources center to watch replays of past SAS Webinars.

Bill Farquharson is a coach and sales trainer for the graphic arts. He draws on his 40-year sales career to write, speak, and create content. Bill’s Sales Vault features weekly sales workshops, sales challenge discussions, template and script downloads, and archived content for one monthly price (PGCA members receive a discount).  Visit salesvault.pro/partners/ for details.

As a sales and marketing coach and consultant at Success In Print, and Girl #2 at #GirlsWhoPrint, Kelly Mallozzi advocates for graphic arts companies to maintain the fight to keep print relevant. Kelly is a regular co-host on the #GirlsWhoPrint Podcast along with Deborah Corn. Find Kelly at SuccessinPrint.net.