Two sales people are speaking with a client. One is male and the other female. The woman asks the customer a detailed question pertaining to his business needs. The customer listens and then turns to the man to answer. Fictional story? Nope. I (Bill) was the male sales rep. This month, we turn our Short Attention Span Webinar eyes to women in sales. And guys, if you think this isn’t for you? Go ahead and take the month off…at your own peril. Understanding the female business mind is for everyone.

Short Attention Span Webinars are for members of Print & Graphic Communications Association only and will be held on the second Thursday of every month. Visit printcommunications.org and log in to the Member Resources center to watch replays of past SAS Webinars.

Bill Farquharson is a coach and sales trainer for the graphic arts. He draws on his 40-year sales career to write, speak, and create content. Bill’s Sales Vault features weekly sales workshops, sales challenge discussions, template and script downloads, and archived content for one monthly price (PGCA members receive a discount).  Visit salesvault.pro/partners/ for details.

As a sales and marketing coach and consultant at Success In Print, and Girl #2 at #GirlsWhoPrint, Kelly Mallozzi advocates for graphic arts companies to maintain the fight to keep print relevant. Kelly is a regular co-host on the #GirlsWhoPrint Podcast along with Deborah Corn. Find Kelly at SuccessinPrint.net.