Direct mail continues to prove to be an integral component in your marketing mix as direct mail marketing has seen a 14 percent increase in ROI over the past few years (Print is Big) and over 80 percent of direct mail recipients choose to read or skim their mailers.

Additionally, over 60 percent on online brand searches are a direct result of responses to a printed piece such as a direct mailing.  This is why it is important your printed piece is personalized and utilizes the right call to action to influence your target audience to make a purchase and/or respond to a call-to-action.

For your Friday, check out the infographic below regarding how you can develop a direct mail campaign and ultimately, increase your campaign’s ROI.

Timothy Freeman
President
Print & Graphic Communications Association