Infographic: The Power of Print & Cross Media Marketing

Traditional media often finds itself pitted against new media such as social media and email marketing.  Digital media and traditional media, such as print, should not be seen as two opposing forces, but rather two complimentary sources that enable your brand’s messages to be seen and responded to by more people in your target market.

Today, we’re sharing with you an infographic that not only demonstrates the power of print alone, but also the power of print and digital marketing when they work together to spread one, consistent message to your core audience across multiple marketing platforms — from social media to email to direct mail.

The inforgraphic shows that when print and digital are combined together, the higher your response rate becomes.  Check out the infographic below (from for more of the facts on print and the power of cross media marketing.

Timothy Freeman
Print & Graphic Communications Association

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