As consumers’ inboxes become increasingly full with brand communications, direct mail helps to break through that clutter and ensure your message is seen by its target audience.  Creating a direct mail piece with the right message and most appealing design will only increase the number of recipients who take the time to not only read, but also respond to your call-to-action.

Effective direct mail design is essential to your direct mail marketing.   While your message is key to ensuring your recipients respond to your mailer, the design of the piece is what is going to get the person to take the time to read your brand’s message.  Even if your message is perfectly targeted and well-timed, it won’t matter if the mailing is not read because the design did not entice the person to take a closer look.

A few design elements to consider when creating your direct mail post card are to choose an appealing color scheme, high quality paper (possibly even textured or glossy to engage the recipient’s sense of touch), include photographs and crisp graphics that complement your written message and finally, be sure to include your call-to-action in a prominent space on the printed piece.