Print helps your brand’s message rise above the digital clutter of pop-ups and overflowing inboxes and text messages.  With direct mail marketing your message lands right into the hands of your target audience.

In fact, according to chooseprint.org, 69 percent of consumers surveyed rely on direct mail to receive coupons and special offers.  Furthermore, 92 percent of people 35 and younger prefer to receive promotions and coupons through direct mail.  Additionally, 85 percent your direct mail pieces are read by your target audience.

According to Chooseprint.org,  39% of customers try a business for the first time because of direct mail piece they received from a brand, while 70% of customers renew a business relationship because of a direct mail promotion.  Print helps to build and maintain relationships between your brand and its customers.

Print continues to thrive and influence consumers to respond to a brand’s call-to-action. When print and digital are combined to work together; response rates increase.  Printed messages– from newspaper to direct mail — are the cause of over 60 percent of brand-related online searches.

Print has the power and the influence to be an important and integral component in your cross media marketing campaign.  Between being memorable and influencing further consumer action, print enables your brand’s message to be heard, remembered and acted upon by your core audience.

Timothy Freeman
President
Print & Graphic Communications Association