Yesterday, we briefly discussed using QR codes on your direct mail messages. Today, we’re sharing with you an infographic that demonstrates not only the substantial increase in usage amongst both marketers and consumers, but also break down consumer usage by age as well.

The increase in overall QR Codes usage was up over 4,000 percent — up from the 2010 to 2011 jump, which, when comparing those years, saw a 3,000 percent increase.  The usage from 2012 to 2013 is expected to exceed the 2011 to 2012 jump.

QR codes are more than just a convenient way for consumers to access more information from your product or service, they also allow a marketer to track exactly how many people are viewing the landing page’s content and what they’re clicking on within the landing page, giving them more insight as to what information is most valuable to a brand’s core audience.

 Timothy Freeman
 President
 Print & Graphic Communications Association