Print is a powerful medium that has been proven to initiate interest in your product or service. By combining the power of print with the immediacy of the internet you’re able to generate more interest in your brand and, ultimately, more consumer purchases. Quick Response codes, or QR codes, are an excellent way to bridge the gap between your print and digital message. By simply scanning a code with a Smartphone, your user can continue to engage with your brand via an online landing page associated with your product or service.
QR code usage is continuing to grow amongst users of all age-ranges. Check out this QR code infographic from PrintRobot.com
Print & Graphic Communications Association