Be Prepared for New Law Requiring Notice of Electronic Monitoring
By Michael L. Dodd, Partner and PIA Association Counsel, Ferrara Fiorenza PC Beginning on May 7, 2022, a new New York State law will go into effect that requires private…
New Event to Elevate the Industry with Help from Print VIP’s
It’s time for print to raise its game. Elevate Print, a free online event from Print Media Centr and technology partner INKISH with support from 15 industry organizations will be…
Register Today to Secure Your Seat for PGCA’s Digital Printing Think Tank, October 28th
CANON, HEIDELBERG, PANTONE, MAN ROLAND WEB SYSTEMS, PAPER MART AND ADVANCED PRINT TECHNOLOGIES ARE THE LATEST SPONSORS FOR PIA’S OCTOBER 28th “MUST ATTEND” EVENT IN NYC. Print & Graphic Communications…
Digital Printing Think Tank Attracting Super Star Speakers & Panelists
Print & Graphic Communications Association, the trade organization dedicated to supporting the success of the New York State, northern New Jersey, and northwestern Pennsylvania graphic communications industry, today announced their…
How is Facebook Changing Marketing Strategies?
Facebook has recently made changes to their algorithm that, for businesses, may ultimately lead to less people seeing your content in their Facebook news feed. So, what does this mean…
Mass Marketing vs Personalized Marketing
Many consumers are aware that their online shopping and click-throughs are tracked by the company's website that they're browsing -- whether it's huge online retailers, like Amazon, or smaller, local…
QR Codes in Your Marketing Mix
QR codes enable your brand to connect your printed messages and your digital message with one, seamless scan. A KISSMetrics study showed that half of Smartphone users are using their…
Including QR Codes in Your Local Marketing Mix
Local marketing is a very important component in your marketing mix. A study from Amplify Local Marketing showed that 93 percent of shoppers said they used the internet and mobile…
Three Uses for QR Codes in Your Next Campaign
QR codes add an additional element to your printed messages — furthering engagement between its recipient and the brand. Today, we’re going to share with your a few strategic ways…
The Value of Social Media in Your Marketing Mix
Including multiple touch points in your marketing mix will allow you to increase both the reach and the frequency of your message. We have discussed the value of including print…
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