Enhancing Your Next Direct Mail Piece
Direct mail allows your brand’s message to be delivered directly into the hands of your target audience. Through database management and variable data printing, direct
Blog
Month: August 2013
DMA Study: QR Codes
A new study from the Direct Mail Association showed that Quick Response codes, or QR codes, are not only increasing in usage, but they are
Why use Interactive Print Marketing?
Including QR codes on your direct mail messages not only increases the recipients engagement with your brand’s message, but it also allows you to better track your
The Power of Personalized Marketing
Personalized Marketing offers increased response rates and return on investments. To successfully implement personalized marketing tactics you must first have a database. But, a
Print is Green
Print continues to prove its value within a brand’s marketing mix with statistics showing that 60 percent of brand searches stem from printed messages and
Why Print Drives Traffic — Infographic
Print continues to boast high response rates. Print marketing enables your brand to send personalized messages that break through the clutter of the over 3,000
Why Include Interactive Print in Your Next Campaign?
From variable data printing to QR Codes to personalized URLs – print communications are growing with its most unlikely ally, digital media. Today, print and
Direct Mail By Age
Direct mail reaches audiences from teenagers to Baby Boomers alike. With the growing amount of digital technology vying for each person’s attention, print is a
Video: Why Combine Print & Mobile?
Including QR codes on your printed message is important not only because it adds an additional touch point between your brand and the consumer, but
Catalog Shopper’s Buying Habits
According to a Mail Print Blog, over 20 Billion catalogs are mailed annually and make up for ten percent of the USPS mail volume. Today
