As PGCA alerted the membership back in December, a new California state law went into effect on January 1, 2025, that amends the Consumers Legal Remedies Act and regulates mailed solicitations about consumer financial products and services.

This law is specifically directed to anyone who sells a consumer financial product or service to a California resident. 

The motivation behind this bill is consumer protection. The law seeks to address consumer concerns regarding privacy by imposing stricter regulations on the content and delivery of marketing materials. Its impact on advertisers who send marketing mail is potentially significant.

A primary element of the bill requires outer envelopes to include a disclosure statement to appear in bold type on the front of the envelope. This disclosure must state clearly that the content is an advertisement and that the recipient will “not [be] required to make any payment or take any other action in response to this offer.”

Businesses must ensure compliance with these requirements by January 1, 2025. This includes updating all current and future solicitation practices to meet the new standards.

Download PGCA’s Analysis of California Senate Bill No. 1096 for more details, including a step-by-step guide to how to ensure compliance with SB 1096.

Members are urged to act when called upon by the Association to support their advocacy efforts.
Please contact Tim Freeman at tim@printcommunications.org or Melissa Jones at melissa@printcommunications.org with any questions.