By Bill Farquharson, Sales Vault. Read Bill’s tip below or watch Bill here.

Good morning!

You dial…
They pick up…
And your brain goes blank.

So you default to something like: “Hi, can I talk to the person who buys your print?”

…which leads to—at best—a chance to provide pricing.

…which leads to—inevitably—“Your price is too high.”

…or perhaps worse, you win the order but there is no profit in the job.

A better approach is simple: Lead with relevance

“I was on your website. I noticed you’re doing [X]… the reason for my call is to see how I might help with that.”

Now:

• You sound prepared
• You sound intentional
• You sound different

This is what people are really trying to learn when they search how to start a sales call without sounding inexperienced or salesy.

People ask me for a sales script. Trust me, you don’t want one.

Instead, you want a reason to call.

And when you have that, the conversation becomes easier—for both of you.

If picking up the phone feels uncomfortable, it’s usually because you’re not sure how to start the conversation.

Try starting the conversation with relevance.

If you want a simple, natural way to open sales calls, I’m happy to walk you through it.

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Get more information at SalesVault.pro or call Bill Farquharson at 781-934-7036.