February Short Attention Span Webinar: How to Make Every Client Feel Like Your Top Account


11:30 am - 12:00 pm


Bookings closed

Event Type

Ever left a conversation thinking, “Wow. He made me feel like I was the only person in the world”? Or perhaps you had the opposite experience and the person you were talking to was checked out? Every client you have should feel like they are #1. Making that happen is not an accident. It’s a plan, a strategy, and an approach to sales. Come learn how. This Short Attention Span Webinar will show you how to make every account feel they are your most important customer.

Short Attention Span Webinars are quick, powerful programs (15-20 min) followed by as much Q+A time as you need. You can stay just for the presentation or take a deeper dive and ask some questions.

Watch Bill’s Sales Tip of the Week below or read it here.

PGCA Members can participate in SAS Webinars which will be held on the second Thursday of every month. Visit pialliance.org/pgca-for-you/ for replays of past webinars.

Bill Farquharson is a coach and sales trainer for the graphic arts. He draws on his 40-year sales career to write, speak, and create content. Bill’s Sales Vault features weekly sales workshops, sales challenge discussions, template and script downloads, and archived content for one monthly price (PIA members receive a discount).  Visit salesvault.pro/partners/ for details.

As a sales and marketing coach and consultant at Success In Print, and Girl #2 at #GirlsWhoPrint, Kelly Mallozzi advocates for graphic arts companies to maintain the fight to keep print relevant. Kelly is a regular co-host on the #GirlsWhoPrint Podcast along with Deborah Corn. Find Kelly at SuccessinPrint.net.

Sales Vault by Bill Farquharson – Discount for PIA members

Think of the Sales Vault as an ongoing conference full of live presentations and group discussions focused on sales-specific topics.

As a Sales Vault Insider you have exclusive access to a packed calendar of live workshops and presentations, currently covering nearly 30 sales topics with new material added monthly. Prefer to learn on your own time? Most subjects are available on-demand for 24×7 consumption. Then there’s the weekly sales challenge discussion groups . . . the growing list of template downloads and 35+ years of Bill Farquharson’s columns, sales videos and blog, all organized by sales topic.
PGCA members can take advantage of the Sales Vault for the discounted monthly subscription price of just $40/month/participant. Click here to sign up.


Bookings are closed for this event.