“I can’t wait to read Spin Selling on my vacation,” said no one, ever. Okay, so perhaps finding the time to educate and motivate yourself doesn’t belong on the beach, but summer is the perfect time for a book that can help you improve your sales skills, provide a different perspective, and recharge drained batteries. In this Short Attention Span Webinar, Bill and Kelly provide a bookshelf full of recommendations. Don’t go on vacation without checking out this SASW.

Short Attention Span Webinars are quick, powerful programs (15-20 min) followed by as much Q+A time as you need. You can stay just for the presentations or take a deeper dive and ask some questions.  SAS Webinars will be held on the second Thursday of every month. Visit piawebdev.wpengine.com/pia-4-u/ for replays of past webinars.

Bill Farquharson is a coach and sales trainer for the graphic arts. He draws on his 40-year sales career to write, speak, and create content. Bill’s Sales Vault features weekly sales workshops, sales challenge discussions, template and script downloads, and archived content for one monthly price (PIA members receive a discount).  Visit salesvault.pro/partners/ for details.

As a sales and marketing coach and consultant at Success In Print, and Girl #2 at #GirlsWhoPrint, Kelly Mallozzi advocates for graphic arts companies to maintain the fight to keep print relevant. Kelly is a regular co-host on the #GirlsWhoPrint Podcast along with Deborah Corn. Find Kelly at SuccessinPrint.net.