PGCA & thINK: The Inkjet Opportunity- New Business Models


2:00 pm - 3:00 pm

Like many industries, print volumes have been negatively impacted by COVID-19. Print providers will have no choice but to become leaner, reducing labor while anticipating a surge in job order frequency, and pressure to reduce time-to-delivery. Production inkjet is an important tool and base requirement to solve some of these operational pressures. The real value in production inkjet is the ability to change the business models of how print is bought and sold. As we emerge from COVID-19, print buyers will demand better return-on-investment from their communication providers, and the ability to track, measure, and prove the impact of their printing investment will finally open the door to value pricing.

Cost: Free to PIA Members | $95 to Non-Members

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Presenter: • Marco Boer, Vice President, IT Strategies

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