How Canadian Tariffs Are Affecting U.S. Printing Firms: Survey Results Reveal Uncertainty and Limited Impact—for Now
A recent survey of 69 U.S. printing firms sheds light on how Canadian tariffs are influencing business across the border. While nearly half (48%) of respondents reported doing business with Canadian customers, the financial exposure to Canada remains modest for most—62% of firms say those sales account for less than 5% of their annual revenue.
Despite the relatively small volume, several companies are keeping a close eye on the situation. Four respondents reported earning over $500,000 per year from Canadian clients, indicating that for a select group, the stakes are higher.
“While nearly half of surveyed firms do business with Canada, the volume and revenue tied to that market is relatively small for most.”
Business Reactions: Mostly Cautious, Few Strategic Shifts
When asked how they’re responding to the trade environment, most firms (42%) said they are taking no action at this time. A smaller segment is exploring responses such as:
– Adjusting prices (12 firms)
– Seeking new markets (9 firms)
– Forming Canadian partnerships (2 firms)
Uncertainty Dominates Outlook
Looking ahead, respondents are split on whether tariffs will significantly impact their businesses in the next 12 months:
– 28 firms (41%) expect a significant impact
– 11 (16%) do not
– 27 (39%) remain unsure
This uncertainty may reflect inconsistent tariff enforcement or evolving policy discussions between the two countries. Open-ended responses echoed a “wait and see” attitude, with some expressing concern over pricing pressures and sourcing difficulties, while others have yet to feel any direct impact.
Conclusion
The current data suggests that while Canadian tariffs are on the radar of U.S. printers, the actual business effect remains limited for most. Still, a sizable portion of the industry is watching developments closely—and for those more heavily engaged in Canadian trade, the next year may bring changes worth preparing for.
Contact me with any questions.
Tim Freeman, Co-President
Print & Graphic Communications Association
(716) 691-3211
tim@printcommunications.org
