By Bill Farquharson, Sales Vault. Read Bill’s tip below or watch Bill here.

Good morning!

Before you buy on Amazon, you check the Reviews. Before you invest in a movie, you look for a Rotten Tomato number. And before a new customer will even take your call, they will look you up on LinkedIn. Your LinkedIn Page is your sales face. What’s it saying?

As part of their vetting process, prospects check out your LinkedIn profile. What they find there could be the reason they respond—or disappear forever.

Your LinkedIn page isn’t just a resume. It’s your digital storefront. In under 5 seconds, a buyer is asking, “Is this person worth my time?” If your profile says, “Account Representative,” features a blurry hiking photo, and hasn’t been updated in months, their answer will likely be no. …and you will never know what happened!

Instead, craft a profile that tells a story:

• Use a professional, friendly profile photo.
• Replace your headline with this format: [What you do] + [Who you serve] + [Result you deliver]
• Write an “About” section that feels like a conversation: who you help, why you love what you do, and a call to connect.
• Finally, solicit testimonials and post valuable content.

You only get one shot to make that first impression. Make it count.

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