By Bill Farquharson, Sales Vault. Read Bill’s tip below or watch Bill here.

Good morning!

If someone looked you up online, what would they find? What digital story are you telling?

Starting with LinkedIn, it’s important for you to control your own narrative. One of the reasons why your prospecting calls are going without a response might be a client is looking at your profile and not liking what they see. Given how easy it is to get it right, getting it wrong is just inexcusable.

A professional and proper profile photo. A headline (the words that appear under your name) that qualifies as intriguing. Testimonials, recent posts, and a general message that says, “You and I should be doing business together.” It’s no longer an option.

Now, if you are reading this or watching it and think, “I already have this covered, Bill,” I suggest you send a link to your profile off to someone who can give you some honest feedback. Curating your profile might have been done a while ago and perhaps it’s not as good as you think it is.

I feel like I shouldn’t have to say this next part, but there are some out there that still need to hear it: politics are a lightning rod topic. You are absolutely welcome to your opinion, but LinkedIn is probably not the place to share your worldview.

In the end, the digital story you put forward is designed to attract the kind of people you want to do business with. Don’t try to pander to everyone. Know your target market and have them in mind when you put your best LinkedIn face forward.

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