Increasing Direct Mail Marketing Success
Direct mail’s open rate is over 80 percent and while email’s open rates have decreased in the past ten years, direct mail has increased. Direct
Blog
Month: February 2013
Direct Mail Leaves a Lasting Impression
Physical, direct mail messages have been statistically shown to leave a “Deeper Footprint” or a stronger and more lasting impression on a consumer’s brain compared
The Value of Direct Mail
According to a DMA study, online purchases are heavily influenced by offline material. In fact, 33 percent of online purchases are a result of direct
Paperless 2013 Continues to see Backlash
“Go Green.” We’ve all had that phrase told to us at one point — whether companies suggest you “go green” and use electronic billing or
Do You Know the Facts: Print is Green
Yesterday we shared some statistics on why digital printing is an environmentally friendly form of printing. Today, we are going to share a few new
Why Digital Printing is Environmentally Conscious
Digital printing is not only environmentally conscious, but in a “Printing Green” article by Dynamic Graphics, it was also shown to be more economically efficient
The Importance of Customer Relationships
Your customers no longer have the time for messages that are irrelevant to their interests or needs and because of this, it is our job
Why Include a pURL?
As we discussed yesterday, direct mail is an extremely valuable and integral form of communication between brand and consumer. Today, we are going to discuss
Benefits of Direct Mail Marketing
As marketers, we’re always asking the question “How can my message be heard?” or, better yet, “How can my message be heard by the right
How VDP Boosts ROI
By properly using your database information, you’re able to sort and segment your audience based on their demographics and general interests. From here you’re able
