How the USPS Delivery Change will Affect You
At this point you have probably heard the news that the United States Postal Service will be suspending their Saturday service starting in August of
Blog
Month: February 2013
The Value of Print Marketing
Print is an extremely valuable communication tool in your marketing mix. It engages your recipients and has a higher read rate than email and other
“Do You Know the Facts” Print Video
Print continues to thrive and influence consumers to respond to a brand’s call-to-action. When print and digital are combined to work together response rates increase.
Why Print?
The internet seems to constantly be flooded with myths regarding print’s effectiveness in a brand’s marketing mix and its environmental impact on the earth. Today,
Increasing Direct Mail Response Rates
Using multiple media to reach your target audience has been proven to increase the reach and frequency of your brand’s message to your target audience
Three Easy Steps to Creating a Better Marketing Campaign
Whether you’re trying to engage your reader using print or digital messages, there are three easy steps you should use in order to engage and
Personalized Messages are Key to Success
The more personalized a brand’s message is, the more likely it is to convert prospective customers into spending consumers. Personalized messages can be sent to
Personalized Marketing Statistics
According to an article, “Reasons You Should Use Personalized Marketing” the average personalized campaign sees a little over eight percent higher than average lead generation
The Age of the Consumer
Understanding your customer’s purchasing habits, likes and interests is beginning to be expected by the consumer. Generic messages remain unread and not responded to because
Print Breaks through Clutter
As consumers’ inboxes become increasingly full with brand communications, direct mail helps to break through that clutter and ensure your message is seen by its
