Measuring Your Print Media Success
Recently, studies have shown that email open rates are decreasing and direct mail read rates are on the rise. One of the projected reasons for
Recently, studies have shown that email open rates are decreasing and direct mail read rates are on the rise. One of the projected reasons for
Cross Media Marketing increases your brand’s reach and frequency by including more consumer touch points in a single campaign. Cross Media Marketing’s core concept is
The decision to use email or direct mail is a common one amongst marketers. While combining both in a cross media marketing campaign can help
A well-executed, personalized cross media marketing campaign will include multiple individualized consumer touch points. From personalized email to personalized URLs and QR codes, a relevant
Direct mail marketing read and response rates have been on the rise for the past decade. A recent USPS Household diary study of 5,428 U.S.
Print is credible, it’s tangible and it is hard for consumers to ignore. Print helps your brand’s message rise above the digital clutter of pop-ups
In a recent survey from PrintWeek.com it was shown that 62 percent of the respondents believe that direct mail is a more effective medium than
Direct mail marketing can be a powerful tool. With more and more digital messages vying for our attention, direct mail and printed messages offer another,
Personalization in marketing should be used to create both print and digital media messages. Because digital messages have to battle to be seen in the
Print can offer a marketer a number of advantages over digital media– tangibility, credibility, strong consumer engagement and it can be highly targeted. While print
Serving graphic communications firms in New York State, New Jersey, Pennsylvania, and Delaware, Print & Graphic Communications Association is committed to member success and promoting the value of the graphic communications industry to the United States economy.
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