“Value of Print” Television Ad & “In Focus” Segment
There is power in print media — it’s targeted, it’s tangible, it breaks through the clutter and ultimately enables your brand’s message to be heard.
Blog
Month: April 2013
Just the Facts: Print is Powerful
Print can be targeted, interactive and extremely measurable — all qualities that have helped to make print the marketing powerhouse it has evolved into today.
Print is Powerful & Effective
Print media is a powerful communication tool — whether you are looking to break through the clutter of digital messages or are looking for a
Print Marketing Works
There are a lot of communication methods out there for a brand to reach its consumers. It’s important to not only plan your brand’s messages
Cross Media Marketing
Each cross media marketing component used in cross media communication is valuable and each of the channel’s messages should complement one another to create one
What is the Value of Interactive Print?
Quick Response codes and personalized URLs, or pURLs, are two of the interactive print technologies that can help to bridge the gap between your printed
Print & The Environment
Recently, the print and paper industry have had to battle big digital companies such as Google’s “Paperless 2013″ and Toshiba’s attempted “No Print Day” back
Perfecting Your Next Direct Mail Piece
Direct mail is a powerful way to communicate with your target audience. It can be personalized, it breaks through the clutter of digital messages and
Personalized Marketing Success
In the past, we have talked about the importance of creating relevant, personalized messages to send to your target audience. The benefits of personalization are
Combining Print & Digital Media
By combining the power of print with digital media you’re able to generate more interest in your brand through extended consumer engagement and by increasing
