Use Print to Reach Your Target Audience
Print marketing is a tangible way to bring your message directly into the palm of your target audience’s hands. With digital media, you are able
Print marketing is a tangible way to bring your message directly into the palm of your target audience’s hands. With digital media, you are able
Digital Printing and Variable Data Printing are the tools that allow your printed messages to be personalized in one print-run. Furthermore, digital printing is environmentally
Direct mail, with its ability to be placed right into the consumer’s home, is more likely to be read over email messages from brands. Over
Yesterday we shared an infographic regarding the importance of the consumer experience for today’s consumer. To wrap up the week, we’re going to discuss the
The customer experience in today’s market is extremely important and a brand must prove to be exceptional in order for today’s consumers to not only
Print media is an environmentally conscious form of marketing and communicating. Both print and digital media will leave their environmental footprint, but, with print, there
Digital media is a powerful way to communicate — you’re able to track in real-time and even answer any consumer questions or complaints almost immediately.
A recent DMA study showed that consumers still prefer print. Not only does print have a high open rate and about 60 percent of online
Many well-known brands such as Target, Amazon and Netflix use predictive analytics to offer their users a unique and personalized experience both in their digital
Serving graphic communications firms in New York State, New Jersey, Pennsylvania, and Delaware, Print & Graphic Communications Association is committed to member success and promoting the value of the graphic communications industry to the United States economy.
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