A Sales Sunrise

By Bill Farquharson, Sales Vault – Read Bill’s Sales Tip or scroll down to watch the video
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How was your selling day yesterday? Did you crush it or were you crushed? Regardless of the answer, this week’s Short Attention Span Sales Tip has the same advice for you and it comes from a beach in South Carolina.

If you’re a golfer like me, you understand the game’s challenges. But forget about the obvious (or driving, chipping, putting, etc.) and focus for a second on the mental aspect.

Let’s say you are coming off a spectacular hole. You stripe your drive right down the middle of the fairway, hit your approach shot to within inches of the flagstick, and tap in for birdie. Woo-hoo!

One of the more difficult and lesser known challenges is to forget what just happened, stay in the moment, and focus on the next hole.

The opposite is also true…

Let’s say you shanked your drive into the woods and out of bounds. Your next shot goes into the water. You follow that up with a series of duffs and divots and end up carding a snowman (golf-speak for scoring an 8, which looks like a snowman…get it?).

Here, too, you need to forget what just happened, stay in the moment, and focus on the next hole.

The same could be said about sales.

No matter what kind of a selling day you had yesterday, the sun rises on a new day today, and gives you a new opportunity to succeed.

Lose a bid? Let it go.

Gain a huge customer? Get over it.

Lack the motivation to even pick up the phone? That was yesterday.

The customer can hear every emotion you are having. You need to greet every sunrise with a positive mental attitude, the understanding that your job is to help your customers find their customers, display gratitude, optimism, and belief that your sales activities will result in growth.

If it does, great.

If it doesn’t, dang.

Either way, be forgetful of the past because a new sunrise announces a new selling day.


Bill Farquharson’s Sales Vault will be on the road this week, traveling to the ISA show in Las Vegas. If you sell signs, The Vault can help you sell more in less time. Go to SalesVault.pro or call Bill at 781-934-7036 for more information.

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