Cross media marketing is an excellent way to reach your target audience through more than one touch point and by doing so, you not only

Throughout the week we’ve discussed how print can cut through the clutter, be personalized and gain the attention of your target audience.  But, to create

CRM tools do more than just contribute to relevant consumer messages and more powerful marketing, they also allow for a business to run more efficiently.

Today’s marketing is all about the customer, not the product.  And, with the internet at their fingertips almost all the time with smartphones, tablet and

A recent “ResponSys” infographic demonstrates through statistical analysis of personalized marketing preferences among American consumers that personalized marketing is not only noticed and appreciated by

Loyalty programs work to grow your database, increase sales and gain repeat customers. It is tremendously more economical for a company or organization to maintain a

Personalized marketing is the key to increasing your return on investments.  Multiple studies have shown that when companies send relevant information to targeted portions of

Including a QR code on your product packaging, your direct mail messages, flyers and other printed messages adds and additional point of contact between your

Personalized Marketing offers increased response rates and return on investments.  To successfully implement personalized marketing tactics you must first have a database.   But, a

Personalized marketing is not only changing the way marketers communicate with customers, but it’s changing the consumer’s expectations of product and brand messages.  Consumers are