Predictive Analytics Can Enhance Your Marketing Campaigns
Predictive analytics allows your brand to understand what each segment of your core audience is interested in purchasing and when they are most likely going
Blog
Month: January 2013
Environmental Impact of the Print and Paper Industry
To wrap up our series on print is green, we are going to leave you with a few facts of how the material used in
iGen3 Environmental Facts
The iGen3 digital printing press not only produces a high quality product efficiently, it also produces a product in a more eco-friendly fashion than printing
The Value of Print Campaign
It is happening again. Another digitally based company is requesting everyone “Go Paperless in 2013.” This time, Google is the brand behind the “Go Paperless”
Digital Printing is Green
Both digital and offset printing have made strides to conserve energy and reduce their environmental footprints. But, even with all of the advancements in the
Variable Data Printing
Variable Data Printing, or VDP, allows a brand to personalize its marketing campaign; turning an average and generic campaign into a campaign that’s targeted and
Direct Mail is Environmentally Conscious
Yesterday, we discussed how the production of print and paper products is a green process — from using recycled energy to forest management — the
Print is Green
Print continues to prove its value within a brand’s marketing mix with statistics showing that 60 percent of brand searches stem from printed messages and
Why Print?
As a marketer, one of the toughest obstacles is breaking through the clutter of a person’s life. Digital media is a great and instant form
Are You Using Content Marketing to Gain Consumers’ Attention?
Content marketing drives consumers to your brand by enticing them with engaging, valuable or even entertaining content. The content is not brand-centric, it’s customer-centric —
