What is the Point of a pURL
Throughout the week we have discussed the value of including multiple touch points to increase your brand’s reach and frequency. Another important factor to consider
Blog
Month: January 2013
What’s the Value of pURLs and QR Codes?
Using interactive print allows a brand to break through the clutter of a person’s life and engage them with an interactive message. Print and digital
Benefits of Interactive Direct Mail
An Exact Target study found that buyers between the ages of 18 and 24 claim direct mail has an extremely high influence on what they decide to
Value of Quick Response Codes
QR codes enable a printed message to not only become interactive and increase engagement amongst users, but they also allow a message to easily be
Two Sides Responds to “Paperless 2013”
Throughout the last few weeks we have briefly discussed an initiative titled “Paperless 2013.” While there are a number of digital companies supporting this campaign,
USPS to Offer Mobile-Couponing Discount
Starting March 1, 2013 and ending April 30, 2013, the United States Postal Service will be offering another mobile-marketing discount to marketers. The USPS will
QR Codes and Campaign Measurement
After you have done all the planning and have implemented your marketing plan – your job is not over. Now you need to concentrate on
Interactive Print
Today, we are going to discuss how to leverage QR codes to help enhance your printed material and also further engage your audience with your
Benefits of Direct Mail
Everyday our inboxes seem to get a bit more cluttered with email messages and digital call-to-actions that it becomes hard to even notice them, let
Update: Paperless 2013 Not Well-Received
Last Friday we shared an article regarding an initiative put on by many digital media companies, including Google. “Paperless 2013” was released with the intention
