How to Create a More Effective Direct Mail Campaign
In a recent article from a Digital Printing blog, “Selling Direct Marketing: 7 Steps to Success,” they discuss tips for creating a direct mail piece
In a recent article from a Digital Printing blog, “Selling Direct Marketing: 7 Steps to Success,” they discuss tips for creating a direct mail piece
Recent statistics released by the Direct Mail Association show that direct mail not only is seeing an increase in its response rates when compared to
Variable Data Printing lets marketers create targeted messages for different segments of their target audiences. A marketer is able to ensure their campaign will see higher
According to an article, “Measuring the Effectiveness of Cross Media Marketing,” Brand awareness grows from print and online media — 44 and 37 percent respectively.
Todays customers will receive multiple branded messages from a company before they make a purchase or even an inquiry. Whether they see your message via
Throughout the week we’ve discussed the power of print and direct mail — it’s ability to break through the digital clutter, engage your target audience
There is power in print — it cuts through the digital clutter and can be extremely personalized. But, print is also environmentally conscious. There
Direct mail allows your brand to reach customers in their homes and it can be highly targeted — decreasing your investment and increasing your overall
Yesterday, we mentioned that one of the ways you can increase your direct mail response rate is by including a personalized URL. Today, we’re going
According to a U.S. and worldwide industry statistic shared by Print is Big, U.S. advertisers spend, on average, $167 per person on direct mail in
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