Why Choose Print?
At one-to-one Marketing study found that personalization offered the brand an average of a 36 percent higher response rate and increased overall profits by 31.6 percent.
Blog
Month: June 2013
Do QR Codes Increase Consumer Engagement?
QR codes offer an easy way for a consumer to transfer from a brand’s printed communication to a brand’s digital message. Instead of asking the
What’s the Value of a pURL?
Personalized URLs, or pURLs, enable your brand’s message to not only be a more personalized print message, but it also increases engagement through a digital
Do Personalized Cross Media Campaigns See Higher ROI?
Cross media combines the power of print, mobile, online and social media together to ensure your brand’s message not only reaches your audience, but that
Print & Digital Work Together to Grow Your Brand
Print marketing is an essential piece in the cross media marketing puzzle. Print has the ability to communicate personalized messages through the use of databases
Print Delivers Results
Print helps your brand’s message rise above the digital clutter of pop-ups and overflowing inboxes and text messages. With direct mail marketing your message lands
Get the Facts: Print is Green
Print and paper are an environmentally friendly form of communication. In the United States the trees used to generate paper come from well-managed tree farms.
What’s the Value of QR Codes?
Quick Response codes can enhance your marketing campaign in multiple ways — from increased engagement with your brand’s message to collecting consumer data such as
Using Relevant Incentives to Engage Your Audience
Offering your customer an incentive to click-through in an eblast, view your QR code or become a fan or follower on Facebook and Twitter can
The Importance of Nurturing Leads
Understanding your audience before creating relevant and unique messages helps to ensure your campaign will see a higher response rate and ultimately a higher return
