The Advantages of Print
Both print and digital messages have their place in the communication between your brand and its target audience. Through a combination of print and digital
Both print and digital messages have their place in the communication between your brand and its target audience. Through a combination of print and digital
A Pitney Bowes survey of over 1,500 U.S. adult residents helps to give insight as to what types of preferences and attitudes people have about
Personalized marketing helps to capture a readers attention and can create a more engaged audience, but studies are showing, that if personalization is not used
Whether you’re looking for new customers or see an old customer become a returning customer, direct mail reaches your audience and through all of the
We all know how important it is to have good industry information to benchmark your company’s internal cost structures against. For that reason we hope
Personalization increases the response rates for both print and digital communication methods. Integrating your personalized cross media marketing channels enables you, as a marketer, to reach
Aside from the fact that studies show personalized marketing increases your campaign’s response rates, personalization also has other benefits for both the brand and the
QR codes add an additional touch point for your brand to communicate with your target audience — but only if the consumer chooses to scan
Direct mail’s response rates have continued to increase throughout the passed decade. Additionally, direct mail pieces that are personalized and interactive prove to have even
Direct mail remains a powerful communication tool as it not only has a high return on investment, but it also drives consumers to a brand’s
Serving graphic communications firms in New York State, New Jersey, Pennsylvania, and Delaware, Print & Graphic Communications Association is committed to member success and promoting the value of the graphic communications industry to the United States economy.
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