Direct Mail Works
Direct mail is a powerful form of communication. Multiple studies have shown that the printed word is perceived by many to be more official and
Blog
Month: September 2013
Direct Mail Drives Business
In the next four years, the use of direct mail in marketing is expected to increase by 196 million dollars according to the 2013 DMA
Print Marketing Myths Debunked
Just as with any rumor, rumors start to grow and make their way around to a lot of people before anyone realizes that the rumor
The Print Industry is Environmentally Conscious
The Print industry is environmentally conscious. Using a printed product such as a book, while it has a larger one-time carbon footprint, its overall carbon
VDP — How Personalized Print Increases Sales
Variable Data Printing lets marketers create targeted messages for different segments of their target audiences. Through the use of VDP, a marketer is able to
The Value of Print Marketing
Print is an experience. Print is tangible. Print messages are able to generate emotion from more than just sight. You can touch it, see it
What’s the Value of Personalized Marketing?
Today’s marketing is all about the customer, not the product. And, with the internet at their fingertips almost all the time with smartphones, tablet and
Infographic: Personalized Marketing
A recent “ResponSys” infographic demonstrates through statistical analysis of personalized marketing preferences among American consumers that personalized marketing is not only noticed and appreciated by
How Loyalty Programs can Enhance Your Brand’s Communications
Loyalty programs work to grow your database, increase sales and gain repeat customers. It is tremendously more economical for a company or organization to maintain a
