Why use pURLs in Your Marketing Mix?
A personalized URL is a URL with a landing page that is customized to a specific individual — Everything from the contents of the landing
Blog
Month: September 2013
Why Personalized Marketing?
We discuss the power of personalized marketing frequently here at Dispatch5.o — how it can reduce overall marketing costs, increase response rates and create better
Creating a Powerful Call-to-Action
A recent article from Business2Community.com, “5 Keys for Creating a Call-to-Action that Boosts B2C Conversion Rates” had valuable information that we’d like share and pass
Increasing Reach & Frequency Through Multi-Channel Marketing
Cross media marketing is an excellent way to reach your target audience through more than one touch point and by doing so, you not only
QR Code Statistics — Infographic
Yesterday, we briefly discussed using QR codes on your direct mail messages. Today, we’re sharing with you an infographic that demonstrates not only the substantial
Three Tips for a Better Direct Mail Piece
Direct mail is a useful tool that enables a brand to reach their audience directly with a personalized message. Multiple studies have shown varying results,
Infographic: The Power of Print & Cross Media Marketing
Traditional media often finds itself pitted against new media such as social media and email marketing. Digital media and traditional media, such as print, should
Using Social Media to Build Your Database
Throughout the week we’ve discussed how print can cut through the clutter, be personalized and gain the attention of your target audience. But, to create
What’s the Benefit of VDP?
Variable Data Printing allows a marketer to print different, personalized messages more efficiently and cost-effectively. Variable Data Printing is more than just a personalized name
The Power of CRM Tools
CRM tools do more than just contribute to relevant consumer messages and more powerful marketing, they also allow for a business to run more efficiently.
