The Wrap Up of 2014 Promotions from the USPS
Yesterday, we shared the DMA’s release of the new 2014 USPS promotions. Today, we are going to share with you the second half of what
Yesterday, we shared the DMA’s release of the new 2014 USPS promotions. Today, we are going to share with you the second half of what
With 2013 coming to an end, we reminisce on the year and look forward to the new year. This year the USPS is really looking
Creating a personalized direct mail campaign is not simply adding a name at the top of a generic message. True, and powerful, personalization is creating
In a recent Forbes article by Lois Geller, “If Direct Mail is Dying, It’s Sure Taking Its Time About It,” the use of catalogs and
Print marketing works to bring in new customers and bring back your previous customers. Furthermore, non-profit organizations bring in more donations through direct mail than
Print is a powerful medium that has been proven to initiate interest in your product or service. By combining the power of print with the
There is value in every form of marketing, but today we are going to focus on how direct mail and print marketing can enhance your
Print marketing reaches an audience in a way that cannot be easily ignored or lost in the clutter of digital messaging. Today, we’re going to
QR codes enable your brand to connect your printed messages and your digital message with one, seamless scan. A KISSMetrics study showed that half of
Variable Data Printing allows your message to be personalized. Personalization creates stronger relationships with your potential customers — whether you’re sending a direct mail piece,
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