Get the Facts: Personalized Marketing
Personalized marketing is powerful. Sixty-one percent of people feel more positively regarding a brand, when they’re communicated with via personalized messages — whether that message
Personalized marketing is powerful. Sixty-one percent of people feel more positively regarding a brand, when they’re communicated with via personalized messages — whether that message
QR codes provide an additional value for your consumers, but if your content is not what they’re interested in, no matter where you place your
QR codes add an additional element to your printed messages — furthering engagement between its recipient and the brand. Today, we’re going to share with
There are advantages of both print and digital marketing and when you create a campaign that utilizes both marketing methods your response rates can increase
Throughout the week we have discussed database marketing. For your Friday we’re going to share with you the history of just how database marketing began.
Reaching your target audience with individualized and precise messages helps to increase your campaign’s response rates and reduces the number of messages needed to ensure
Being able to predict what type of products and services your target audience is interested in and when they are more likely to buy is
Including multiple touch points in your marketing mix will allow you to increase both the reach and the frequency of your message. We have discussed
The average direct mail piece is skimmed or read by 80 percent of recipients and 73 percent of households prefer to receive product offers and
Print and digital media, when combined together to create a cross media marketing campaign can offer extremely high consumer response rates because of the increase
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