What’s the Value of Cross Media Marketing?
According to an article, “Measuring the Effectiveness of Cross Media Marketing,” Brand awareness grows from print and online media — 44 and 37 percent respectively.
According to an article, “Measuring the Effectiveness of Cross Media Marketing,” Brand awareness grows from print and online media — 44 and 37 percent respectively.
Todays customers will receive multiple branded messages from a company before they make a purchase or even an inquiry. Whether they see your message via
One of the benefits of direct mail marketing is in its ability to pinpoint a specific segment of your target audience. To do this properly,
When creating your marketing messages it is important to know your audience – what they’re likes and interests are and even what they’ve purchased in
Print can be targeted, interactive and extremely measurable — all qualities that have helped to make print the marketing powerhouse it has evolved into today.
The decision to use email or direct mail is a common one amongst marketers. While combining both in a cross media marketing campaign can help
In a recent survey from PrintWeek.com it was shown that 62 percent of the respondents believe that direct mail is a more effective medium than
Direct mail marketing can be a powerful tool. With more and more digital messages vying for our attention, direct mail and printed messages offer another,
Print can offer a marketer a number of advantages over digital media– tangibility, credibility, strong consumer engagement and it can be highly targeted. While print
A recent Nielsen Study set out with the objective to discover the merits of print communications versus digital media. The overall result? Consumers from the
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