Cross Media Marketing Tactics
There has been no ‘magic’ number set by marketing researchers for how many times a consumer needs to be touched by your message before they
There has been no ‘magic’ number set by marketing researchers for how many times a consumer needs to be touched by your message before they
QR codes, or Quick Response codes, enable a consumer to be easily transferred from a brand’s printed message to its digital message. By simply scanning
Quick Response codes, or QR Codes, can enhance your marketing campaign in multiple ways — from increased engagement with your brand’s message to collecting consumer
Interactive print tools such as QR codes not only help to increase consumer engagement, but they also enable brands to more accurately and easily measure
Each cross media marketing component used in cross media communication is valuable and each of the channel’s messages should complement one another to create one
By combining the power of print with digital media you’re able to generate more interest in your brand through extended consumer engagement and by increasing
Cross Media Marketing increases your brand’s reach and frequency by including more consumer touch points in a single campaign. Cross Media Marketing’s core concept is
Personalization in marketing should be used to create both print and digital media messages. Because digital messages have to battle to be seen in the
An Exact Target study found that buyers between the ages of 18 and 24 claim direct mail has an extremely high influence on what they decide to
As we enter the new year, statistics from 2012 begin to surface. One of these studies from the Direct Mail Association show that Quick Response
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