Throughout the week we have discussed the value of including multiple touch points to increase your brand’s reach and frequency.  Another important factor to consider

Using interactive print allows a brand to break through the clutter of a person’s life and engage them with an interactive message.  Print and digital

QR codes enable a printed message to not only become interactive and increase engagement amongst users, but they also allow a message to easily be

After you have done all the planning and have implemented your marketing plan – your job is not over.  Now you need to concentrate on

Today, we are going to discuss how to leverage QR codes to help enhance your printed material and also further engage your audience with your

Predictive analytics allows your brand to understand what each segment of your core audience is interested in purchasing and when they are most likely going

Variable Data Printing, or VDP, allows a brand to personalize its marketing campaign; turning an average and generic campaign into a campaign that’s targeted and

Content marketing drives consumers to your brand by enticing them with engaging, valuable or even entertaining content.  The content is not brand-centric, it’s customer-centric —

All week we have discussed the value of including multiple media in your marketing mix in order to not only increase your frequency, but also

Toshiba made an attempt to promote October 23 as National “No Print day.”  Now that “No Print Day” has officially been cancelled, we would like